Executive Coaching Q&A

When is executive coaching not the right solution?

By Tim Morin January 2021

When is executive coaching not the right solution?
  • The coaching is being used as a “last ditch” effort to save an executive who should really leave the company. Remedial coaching efforts often result in “too little, too late” for an executive who is unlikely to change a consensus already reached or secure forgiveness from key stakeholders.
  • Success is driven by factors beyond the executive’s reach, such as economic, technological or other business factors.
  • The executive suffers from personal or emotional problems that are best addressed by a professional such as a clinical psychologist, social worker or lawyer.
  • The problem emanates from a poorly designed organizational structure or management process, rather than from the individual. These situations may be best addressed by an organizational development specialist.
  • The executive is in the wrong job or position. Some situations require reassignment and may call for the services of a career or outplacement counselor rather than a coach.
  • The executive does not believe in or desire coaching.

About the author

Tim Morin

President & CEO

As CEO since 2004, Tim Morin has championed WJM’s culture of curiosity, continuous learning, and determined customer service—while leading a team of experienced and passionate professionals who bring these values to life. Tim joined WJM in 2001 after a successful investment banking career. He is a frequent writer on leadership development, behavior change, and the thoughtful use of technology to support (not replace) great coaching.