What are the necessary conditions for coaching to be effective?
By Tim Morin January 2021

- The boss must be supportive of the executive’s development.
- The executive’s role and responsibilities must be clearly defined.
- The person must possess the required competencies, experience and education to succeed in the role.
- The expectations of the role must be set and clearly communicated to the person.
- The goals and objectives against which the executive will be evaluated must be clear.
- The executive must be open to change and committed to the coaching process.
As CEO since 2004, Tim Morin has championed WJM’s culture of curiosity, continuous learning, and determined customer service—while leading a team of experienced and passionate professionals who bring these values to life. Tim joined WJM in 2001 after a successful investment banking career. He is a frequent writer on leadership development, behavior change, and the thoughtful use of technology to support (not replace) great coaching.


