What are some questions to ask before considering executive coaching?
By Tim Morin January 2021

- What is the challenge being faced or the developmental goals for the executive?
- Is it worth the time? All executives have faults and they will never be perfect. Coaching and behavioral change take time and support.
- What happens if there is no coaching? Are there other developmental options to consider?
- Does the executive know his/her behavior is not what it should be? Sometimes people just need to be made aware of the situation.
- Is the desired outcome something the person is capable of? If the person is truly not suited for the position, coaching probably won’t help much.
- Are there obstacles to success that are beyond the person’s control? It may be necessary to change the system instead of the employee.
- Are the incentives in place shaping the behavior? Do positive rewards follow good performance?
- Can trust and confidentiality be ensured by all participants in the process?
As CEO since 2004, Tim Morin has championed WJM’s culture of curiosity, continuous learning, and determined customer service—while leading a team of experienced and passionate professionals who bring these values to life. Tim joined WJM in 2001 after a successful investment banking career. He is a frequent writer on leadership development, behavior change, and the thoughtful use of technology to support (not replace) great coaching.


