Executive Coaching Q&A

What are some questions to ask before considering executive coaching?

By Tim Morin January 2021

What are some questions to ask before considering executive coaching?
  • What is the challenge being faced or the developmental goals for the executive?
  • Is it worth the time? All executives have faults and they will never be perfect. Coaching and behavioral change take time and support.
  • What happens if there is no coaching? Are there other developmental options to consider?
  • Does the executive know his/her behavior is not what it should be? Sometimes people just need to be made aware of the situation.
  • Is the desired outcome something the person is capable of? If the person is truly not suited for the position, coaching probably won’t help much.
  • Are there obstacles to success that are beyond the person’s control? It may be necessary to change the system instead of the employee.
  • Are the incentives in place shaping the behavior? Do positive rewards follow good performance?
  • Can trust and confidentiality be ensured by all participants in the process?

About the author

Tim Morin

President & CEO

As CEO since 2004, Tim Morin has championed WJM’s culture of curiosity, continuous learning, and determined customer service—while leading a team of experienced and passionate professionals who bring these values to life. Tim joined WJM in 2001 after a successful investment banking career. He is a frequent writer on leadership development, behavior change, and the thoughtful use of technology to support (not replace) great coaching.